Invest Wisely

Investing doesn’t have to be complicated.
Buy the whole stock market.

own the whole world

Meet the Gotrocks Family!

If we start from a basic premise, we know that the world as a whole owns the entire stock market. Meet the Gotrocks family—they own everything in the world—and see what happens to their overall wealth once they begin trying to get themselves ahead of others.

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Looking to Outsource?

Sometimes life is too busy and you don’t want to do it all yourself. Over the years, many people have asked me to connect them with the “good guys” in the financial services industry. Below are people and companies that I’ve personally vetted (often meeting them in person). Know that they are paid advertisers on the site but that I routinely recommend them to friends and colleagues and would do so even if they weren’t advertisers.

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Latest posts in Investing

Don’t Be An Investing Clown

Financial posts can seem intriguing and like they have all the answers laid out for you. The truth is they have as much knowledge about the markets as John Smith on the street. Don’t fall for their tactics.

If Everyone Bought Index Funds

Index funds can be great, but what would happen if everyone were to invest in them? See Robert Schiller’s interview about index funds and what they mean for the health of the market.

Watch Out: Long Bull Market Hazards

What goes up must eventually go down. While bull markets are get for awhile, don’t supplement investing for saving actual money.

How to Assemble Total Stock Market

The S&P 500 can be a great opportunity for investing, but it doesn’t represent the whole market. If you’re looking to diversify your portfolio here is some more information about the total market and how to assemble something similar for yourself.

5 Steps to Protect Your Accounts

Having an investment account drained by thieves is every investor’s worse nightmare. Thankfully, there are a lot of safeguards in place to prevent that from happening. Still, you never want to read a message like the one below recently posted on the Bogleheads forum. The entire thread is approaching 400 messages. It looks like the

The Core Assets for Any Portfolio

While each portfolio is different and customized, there are some solid assets that everyone should be investing in, no matter there goals. Take a look at what David Swenson from Yale considers to be the 6 best assets for any portfolio.

Is Bitcoin a Good Investment?

Lately there seems to be a lot of hype surrounding this cryptocurrency. What’s the deal with Bitcoin, and does it make sense to invest in it?

Save more money than your friends

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